什么是流?
眾議院音樂需要有流動。流動DJ永邦Rizardo的音樂倡議,始于2013年的SLAM!FM一個每周一次的廣播節(jié)目。這一舉措已經演變成樂章,用一些階段hostings對無論是在荷蘭著名的音樂節(jié),以及國外,像舞蹈谷,釋放你的心靈,夏季音樂節(jié),阿姆斯特丹舞蹈活動等。流程現在也將演變成雙方唱片公司和商品品牌。
商標概念,印刷術和著色
這個標志代表表示house音樂流的音樂領域:Deephouse,科技樓,和眾議院一般。
對于排版我們使用了相匹配的三角形形狀的字體。所以我們來到Cassanet。這種字體是現在流通的主要字體。
對于每一個事件,我們總是使用不同的配色方案。流程階段組織在節(jié)日,也是clubnights。因此,我們在劃分的顏色它。對于節(jié)日我們使用彩色背景和clubnights一個黑色。
我們被要求開發(fā)和設計的競選2014年,我們認為這將是巨大的,一個真正的流量三角形暴露于各種“流”,用墨在水中。這導致了一系列的圖像和視頻的時使用的各個別事件的通信。
這些運動
因為我們已經好幾天做了多個視頻和照片寫真我們有圖像的大量在我們的處置。這導致每個事件的顏色為主題的交流,比如阿姆斯特丹舞事件有黑/白/黃色的配色方案,并為舞蹈谷,我們使用黃/粉紅色的配色方案。
What is Flow?
House music needs to have Flow. Flow is a musical initiative of DJ Franky Rizardo that started in 2013 as a weekly radio show on SLAM!FM. The initiative has now evolved into a musical movement, with a number of stage hostings on prestigious festivals both in The Netherlands as well as abroad, like Dance Valley, Free Your Mind, Summer Festival, Amsterdam Dance Event and so on. Flow will now also evolve into both a record label and merchandise brand.
Logo Concept, Typography & Coloring
The logo represents the musical areas of house music Flow represents: Deephouse, Tech House, and House in general.
For the typography we used a font that matches the triangular shape. So we came to Cassanet. This font is now the main font of FLOW.
For each event we always use a different color scheme. Flow organizes stages at festivals, but also clubnights. Therefore, we have divided it in color. For festivals we use a colored background and the clubnights a black one.
The making of
We were asked to develop and design the campaign for 2014. We thought it would be great to expose a real Flow-triangle to all kinds of 'flows', with ink in water. This resulted in a series of images and videos that are used for the communication of each individual event.
The campaigns
Because we had done multiple video- and photoshoots over several days we had an enormous amount of images at our disposal. This resulted in color-themed communication per event, for instance Amsterdam Dance Event had the black/white/yellow color scheme, and for Dance Valley we used the yellow/pink color scheme.
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